From Practice to Practice

Michael Spandern

Sales Trainer & Business Advisor

Michael has worked in technical sales all his life and loves it. He holds an MSc in agriculture and a postgraduate degree in brewing and distilling.

Michael started his career as a salesman for farm supplies in Germany. Then he joined the additives industry and found his way into ethanol and biofuels leading a sales team in the USA. After some business development in Europe and Russia Michael lead the technical agenda of a large ag-company in the Middle East and Africa and later joined a vitamin producer as Global Sales Director.

With 25 years of international experience leading culturally diverse teams and profound training in sales management at all levels Michael shares his insights and experiences with other senior managers in agribusiness.

Our approach is hands on.

We go beyond textbook theories and work together in personal dialogues adapted to the clients’s specific capacity and business environment.
Our technical background and 25 years of international experience in farming, trade, food and biofuels make these courses very credible and relevant.

We believe in the creation of sustainable value chains from the field to the table. By effectively utilising the perpetual cycles of carbon, minerals, water and energy agriculture provides the cornerstones of a prosperous society and personal health. As an early adaptor of cutting edge technology the industry attracts skilled labor, provides a stable investment climate and secures peace and prosperity.

In this context it simply is the duty of all companies in agribusiness to be successful.