7 Point Crisis Management Plan

In case something unexpected happens to your organisations it is important to have a strategy at hand. Just follow our 7-Point Plan and all will be fine! 1. Deny something has happened The probability that something could trigger any kind of crisis is very low. Your business is doing fine, the QA system is perfect …

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Farming Moves to Cities

What was once considered a visionary utopia and seemed more suitable for science fiction movies is gradually becoming reality. Vegetable and fruit production are moving into the cities. New greenhouse technology with low energy cost, water circulation and zero-waste production systems has become become part of the urban environment. Should we call it ‘farming’, or …

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Marketing Co-products

Just as for branding of beers the marketing activities for co-products must follow the same pattern: 1) understanding customers’ needs, 2) consistency 3) differentiation. Feed is now regarded as apart of the food chain. In consequence all suppliers to the feed industry must understand themselves as feed producers. Animal feeds are designed and calculated based …

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Developing Accounts

Acquiring clients is one thing, but continuously developing the business with them is another. A systematic account development plan that incorporates the sales team, sales tools and sales fi gures is not only useful for customer relationship management but also provides clarity about your own goals. What do we want to achieve with this particular account? Until when? What value does the account provide? In …

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How innovating does not compromise efficiency

We all embrace innovation. It is the key-word in board meetings and sales training sessions and it is claimed to be important on many company websites. The word ‘innovation’ fills miles of shelves in bookstores. We know innovation is necessary to build the sustainable future of our company, secure our jobs and so on … …

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