Talkin’ Tomatos

At the recent Tomato Forum in Cologne it became crystal clear that the challenges agriculture faces around the globe now have arrived in the food industry. With prolonged droughts followed by severe rains or even hail storms during climate change has arrived. With rapid consolidation, roller coaster tariffs and permanent repositioning of global players China …

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7 Point Crisis Management Plan

In case something unexpected happens to your organisations it is important to have a strategy at hand. Just follow our 7-Point Plan and all will be fine! 1. Deny something has happened The probability that something could trigger any kind of crisis is very low. Your business is doing fine, the QA system is perfect …

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Farming Moves to Cities

What was once considered a visionary utopia and seemed more suitable for science fiction movies is gradually becoming reality. Vegetable and fruit production are moving into the cities. New greenhouse technology with low energy cost, water circulation and zero-waste production systems has become become part of the urban environment. Should we call it ‘farming’, or …

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Marketing Co-products

Just as for branding of beers the marketing activities for co-products must follow the same pattern: 1) understanding customers’ needs, 2) consistency 3) differentiation. Feed is now regarded as apart of the food chain. In consequence all suppliers to the feed industry must understand themselves as feed producers. Animal feeds are designed and calculated based …

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Alcohol – a perspective for the feed industry?

Alcohol production is an age old trade which until modern times is firmly bound to agriculture. Next to agriculture itself the utilisation of fermentation to produce beer and wines represents one of the oldest cultural acts of mankind. Off course for a long time no one knew that certain micro organisms are involved in these …

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