Marketing Co-products

Just as for branding of beers the marketing activities for co-products must follow the same pattern:
1) understanding customers’ needs,
2) consistency
3) differentiation.

Feed is now regarded as apart of the food chain. In consequence all suppliers to the feed industry must understand themselves as feed producers. Animal feeds are designed and calculated based on the specific requirements. Variations cause losses. The variations in quality are significantly influenced by
1) raw materials
2) enzymatic degradation
3) fermentation management
4) mallard reactions
5) storage

Successful marketing of co-products requires a dedicated sales strategy, skilled personnel, market research and customer service.

Download: → Poster European Brewing Convention 2009